build your coaching business while keeping your day job
you know you can help people. but building a coaching business on the side feels impossible. get a roadmap that takes you from side hustle to sustainable income.
for coaches ready to get paying clients
the coaching startup struggle
unclear positioning
You help 'everyone with anything.' Turns out that means you help no one.
pricing confusion
You've been coaching for free or super cheap. Raising prices feels scary.
no visibility
You're the best-kept secret in your industry. Zero online presence.
client rollercoaster
Some months feast, some months famine. No predictable pipeline.
time scarcity
Between your job and life, finding time to build feels impossible.
imposter syndrome
'Who am I to charge for this?' even though you've gotten results.
your path from side coach to paid coach
nail your niche + ideal client
ValidationGet specific. Who do you help and what transformation do you deliver?
land your first paid client
ValidationStop coaching for free. Get your first real paying client.
create your signature offer
BuildingPackage your coaching into a clear, valuable offer with real pricing.
build your visibility system
BuildingLinkedIn, content, referrals. Create a repeatable client pipeline.
reach £1,000/month side income
LaunchingStack enough clients to hit your first income milestone.
systematize for growth
LaunchingOnboarding, delivery, admin. Build systems so you can scale.
why we make you charge first
Free coaching doesn't validate your business. Getting paid does. The sooner you charge, the sooner you know if this works.
how sidething works for coaches
tell us about your coaching
What type of coaching? Who do you help? What results do you deliver?
get your personalized roadmap
AI builds your client acquisition plan. Executive coaching vs. life coaching have very different paths.
execute with accountability
Weekly goals, XP for outreach and client work, streaks that keep you consistent.
grow with the community
Connect with other coaches, share referrals, and celebrate wins together.
why sidething vs. the alternatives
Getting clients
Pricing strategy
Getting stuck
Consistency
Niche clarity
Community
| Challenge | ChatGPT | Skool | Circle | sidething |
|---|---|---|---|---|
| Getting clients | Generic advice, no system | Community platform, not client acquisition | Community hosting, not growth | Step-by-step client acquisition roadmap |
| Pricing strategy | Generic pricing tips | No pricing guidance | No business guidance | Pricing strategy for YOUR niche |
| Getting stuck | Gives advice, forgets context | Community Q&A | Community forums | AI coach that knows YOUR business |
| Consistency | No accountability | Gamification for content | No accountability features | Weekly goals + streaks + coaching |
| Niche clarity | Surface-level suggestions | No positioning help | No positioning help | Deep niche and positioning work |
| Community | You're alone | Course sellers, not coaches | Generic communities | Community of coaches building |
this is for you if...
You want to build a coaching or consulting business
You have expertise and want to get paid for it
You're building on the side while employed
You're ready to stop coaching for free
not for you if
You want to build a coaching business instantly without effort
You're not willing to put yourself out there
You're looking for certification, not clients