founding growth lead

sidething is an AI accelerator for people turning side projects into real businesses.

Building something has never been easier. Turning it into something people want, pay for and keep coming back to is still hard. That's the gap we're closing.

sidething understands what someone is working on, learns the business around it, works out what matters next and helps them execute. The product is live, the brand is taking shape, and we're looking for the first person to own growth alongside the founder.

We're looking for a commercially sharp growth generalist with exceptional taste.

You've probably made revenue happen for an early stage product before, whether that was your own thing or somebody else's. You know how to find opportunities, test them quickly, and turn the ones that work into something repeatable.

You'll work closely with the founder across growth, positioning, brand, community and distribution. The role is broad by design: content, creators, partnerships, launches, outbound, community, product led experiments, events, referrals and whatever else moves the business forward.

You should have a strong instinct for what will hit, what will miss, what feels current and what strengthens the brand. Just as important, you should be able to turn that judgement into execution.

A big part of the role is leverage. You'll know when to do something yourself and when to bring in the right freelancer, creator or specialist, brief them well, get excellent work out of them and own the result.

You'll be trusted with budget, so commercial judgement matters. You should be comfortable with revenue, CAC, LTV, unit economics and ROI, and making sensible calls about where time and money go.

Being somewhat technical is a real advantage. If you're comfortable using AI assisted tools like Claude Code, Codex or lightweight builders to prototype experiments, interrogate data or work alongside our founding product engineer, you'll move even faster.

You're high agency, fast and deeply collaborative. You can write, sell an idea, spot weak creative, brief talented people and keep things moving without constant direction.

You have strong opinions, but you test them. You care about results, not activity. You move quickly because you have good judgement, not because you work endlessly.

And you like the idea of joining early enough that a large part of how sidething grows gets shaped by you.

There's a real product, a distinctive brand and a large audience of people trying to turn side projects into businesses. Most of our growth playbook is still unwritten.

You get real ownership over how sidething reaches people, which channels become ours, which ideas turn into repeatable growth loops, and how the brand grows without losing what makes it interesting.

If you've made things grow before, have exceptional taste and like moving quickly with real ownership, we'd like to meet you.